Tower to Tower Bike Ride

Best Mates – wegotya Extends Heartfelt Thanks to Magic Touch Promotions for Sponsoring the Charity Bike Ride

Best Mates – wegotya Extends Heartfelt Thanks to Magic Touch Promotions for Sponsoring the Charity Bike Ride

Best Mates is thrilled to extend its deepest gratitude to Magic Touch Promotions for their generous sponsorship and unwavering support. The event, starting on 18th June 2024 and running until 21st June 2024 from Tower Bridge to the Eiffel Tower is set to be a remarkable success, largely due to the invaluable contributions from Magic Touch Promotions.

Tower to Tower will unite 15 cyclists and supporters from all walks of life, all pedalling together to support Best Mates. Taking on around 90 miles per day, the cyclists will all face different challenges.

Magic Touch Promotions’ Generous Contribution

Magic Touch Promotions played a pivotal role in the success of the Charity Bike Ride. Their sponsorship included:

  • Financial Support: Covering essential event expenses, ensuring a seamless and enjoyable experience for all participants.
  • Branding and Marketing: Enhancing event visibility through extensive promotion and branding efforts, helping to attract a larger audience and raise more funds for the cause.

“We are incredibly grateful to Magic Touch Promotions for their generous sponsorship and support of the Charity Bike Ride,” said Carl McCulloch. CEO and Co-Founder at Best Mates. “Their commitment to our cause has made a significant impact, and we are thrilled to have partnered with a company that shares our vision for making a positive difference in the community.”

About Magic Touch Promotions

Magic Touch Promotions is a leading company offer a wide range of clothing, workwear and promotional gifts that can be branded for your business. They pride themselves on excellent customer service as well as saving you time and money, all whilst not compromising on quality.

With in-house embroidery and printing machines, they have greater control over quality and lead times. Whilst they endeavour to keep production local, they can source their products from all over the world to get the best prices for you.

Their customers range from large blue-chip companies to local builders’ merchants. So whether you need 100 branded ballpens or 10,000 branded polo shirts, Magic Touch Promotions will be able to supply the products you need – on time, every time.

About Tower to Tower

The Charity Bike Ride is an annual event organized by Best Mates to raise funds and awareness for mental health, addiction, grief, debt, unemployment and crisis intervention. The event brings together cyclists of all levels to enjoy a week of fitness, fun, and philanthropy.

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Best Mates teams up with Paratus Group for the Best Mates 1st Annual Bike Ride London to Paris June 2024

Best Mates teams up with Paratus Group for the Best Mates 1st Annual Bike Ride London to Paris June 2024

We are delighted to announce  the sponsorship from Paratus Group of the upcoming Tower to Tower Bike Ride. The event, set to take place from 18th to 21st June 2024 aims to raise funds and awareness for Best Mates – wegotya

The Annual Charity Bike Ride will hopefully become a staple in the calendar for many years to come, and in its first year is already attracting participants of all ages and skill levels. This year, with Paratus Group as the main sponsor, we look to set the bar for events to come.

“We are thrilled to partner with the Annual Charity Bike Ride as the main sponsor,” said Duncan Ross of Paratus Group. “This event not only promotes health and wellness but also supports a cause that aligns with our company values. We look forward to contributing to its success and making a positive impact in our community.”

As the main sponsor, Paratus Group’s support will be instrumental in covering event costs, ensuring a safe and enjoyable experience for all participants. Additionally, Paratus Group employee will be actively participating in the ride, demonstrating the company’s commitment to community engagement and philanthropy.

“We are incredibly grateful to Paratus Group for their generous sponsorship,” Carl McCulloch, CEO and Co0-Founder of Best mates. “Their support will allow us to enhance the event and ultimately provide more resources to those in need. We are excited to work together to make this year’s bike ride both successful and enjoyable.

The bike ride will feature a challenging route over 4 days of cycling from The Tower of London to The Eiffel Tower in Paris. Each day will see an average of 85 miles ridden through towns, villages and countryside, before heading not Paris on the 21st June.

Registration for the Annual Charity Bike Ride is now full but if you are keen to take part in 2025, please drop us an email, or visit our website and contact us through there

For more information about the event, sponsorship opportunities, or to make a donation, please visit or contact Corinne Paul at or call us on 0300 303 6823

About Paratus Group

Paratus Group is an insurance group focused on decarbonisation by accelerating the transition to renewable energy and sustainable fuels. We partner with corporate clients to mitigate price volatility, P&L and balance sheet risk, to protect revenue and stabilise cashflow to better enable the allocation of capital into further renewable power projects and sustainability in the transition fuels industry.

Our effective and transparently-priced insurance policies are designed to settle by paying a predefined claim amount. The cash settlement is paid automatically.

The policy removes the need to deal with costly, complex, time-consuming and often opaque traditional hedging products.

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